It’s a basic principle of design, but it's correct use can create hugely appealing compositions. Negative space also often makes for clean logos, with sharp lines, and defined colors, which is always good for scaling, and ensuring the detail is not lost when resized on different devices. By taking advantage of existing objects, combined with letters or logo marks, designers can. The abstractness can in fact be defining for your brand (think brand Batman!), and the constant brain battle between the shapes can create a great fondness for the design. In addition, negative space is also favored when designing logos. In the world of logos, one great example of negative space is in the Guild of Food Writers ‘ logo. Many works of art rely on negative space to communicate another layer of meaning, or to fool the viewer about what he is seeing for the first few seconds. ![]() ![]() If you can find a way to illustrate your brand with multiple related images in one, then your logo can deliver on several levels. Play a mind game Negative space is often used to play tricks on the viewer’s mind. Negative space can be used in a clever way to create interesting and amusing effects. ![]() The more engaging your logo is, the more people will remember your brand, and it will carry positive connotations when they see it. What is negative space In everyday terms, it is a design term for creating the illusion of an image without actually drawing it. How long did it take you before you noticed the arrow? One of the signs of a good negative space design is the design does not suffer if the negative space element goes unnoticed.
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